case study 1
retail store to e-commerce: evolving the brand experience
Challenge
Lindora Nutrition needed to extend its personalized in-clinic weight loss experience to an online platform.
The goal was to offer health products and meal plans with the same level of customization and engagement as their physical locations, reaching a broader health-focused audience.
Process:
Step
01
DEFINING BRAND POSITIONING
Conducted in-depth research on the competitive landscape in healthy snacks and nutritional supplements to establish Lindora’s market position.
Step
02
ESTABLISHING BRAND PILLARS
Developed a brand matrix with an actionable framework to define personality, tone, and differentiation.
Step
03
UNDERSTANDING CUSTOMER BEHAVIORS
Used qualitative research and keyword analysis to create detailed customer personas, expanding the focus beyond weight loss.
Step
04
CRAFTING THE CONTENT STRATEGY
Designed a strategic content framework and personalized user journeys based on audience needs and search behaviors.
Step
05
CREATING THE VISUAL IDENTITY
Translated research insights into a compelling visual identity that emotionally resonates with target personas to drive brand loyalty and conversion.
Step
06
ELEVATING THE E-COMMERCE EXPERIENCE
Built an intuitive online platform with personalized product recommendations, interactive health assessments, and tailored meal plans.
Result
The new platform enhanced Lindora Nutrition’s personalized approach, expanded reach, and significantly increased customer engagement, conversions, and online sales while retaining its weight-loss clientele.
