case study 2
from concept to market: launching a healthy snack brand
Challenge
The overcrowded healthy snacks market made it difficult for 100 Cal Snacks to stand out and highlight its unique value proposition.
Process:
Step
01
STRATEGIC POSITIONING
Defined 100 Cal Snacks as a premium gut-friendly, anti-inflammatory snacking experience with exceptional taste, setting it apart in the crowded Better-For-You market.
Step
02
VISUAL IDENTITY & PACKAGING DESIGN
Developed a bold black visual identity to create a striking contrast in colorful snack aisles, ensuring immediate shelf recognition. Designed sleek, informative packaging that clearly highlighted health benefits, premium quality, and clean ingredients.
Step
03
3D LAUNCH VIDEO
Produced a high-impact 3D launch video to captivate consumers and investors, showcasing the product’s unique features, benefits, and brand story.
Step
04
AMAZON STORE OPTIMIZATION
Built and optimized an Amazon storefront to maximize visibility, incorporating strategic keyword placement, A/B testing, and enhanced content for higher conversions.
Step
05
SEO & DIGITAL MARKETING
Implemented a data-driven digital marketing strategy, including targeted Amazon ads, email campaigns, and an SEO approach to establish rankings despite the brand’s common use name.
Step
06
INVESTOR PITCH & FINANCIAL MODEL
Developed a compelling pitch deck and financial model that effectively communicated 100 Cal Snacks’ unique value, market potential, and scalability to attract investors.
Result
The comprehensive launch strategy boosted brand recognition, secured a strong online presence, and facilitated a successful market entry. The compelling investment pitch attracted seed capital, positioning 100 Cal Snacks for long-term growth.
